Sunday, 11 November 2012

E mail marketing Tips

  1. Obtain clear and obvious consent: If your recipients don’t know you or aren’t expecting your emails, they could mark them as spam. Ask your recipients to opt-in where possible and make it easy to unsubscribe with a button. 
  2. Use E mail marketing system: Constant Contact or MailChimp make it easy to send multiple emails and manage your campaigns. For a fee you can manage your mailing lists more easily, with automatic unsubscribe and easy list importing, as well as diagnostic reports telling you who’s opened your email and how they’ve responded. 
  3. Encourage replies: Allow your recipients to reply to a dedicated email address – it will build trust.
  4. Accept unsubscribe in any mode: Also, act on requests that go to addresses other than your prescribed remove address, such as a sender or reply-to address.
  5. Accept complaints and resolve them quickly: This will not only help you avoid losing potential customers, but also prevent you violating your ISP's acceptable-use policy. Use a dedicated mail id for this.
  6. Authenticate your email messages: People are more likely to open messages when they can clearly see whom they’re from.
  7. Be clear : Avoid anything that could hide your identity, spy on recipients, or extract information without consent.
  8. Keep your mailing lists up to date: Clean your lists regularly, removing inactive addresses and making sure anyone who has unsubscribed doesn’t continue to receive messages. 
  9. Include your Target: Your email should have a purpose, don’t hesitate to spell it out. 
  10. Focus on your content: Remember the basics to write the quality e-mails:
  • From line: Use a real person’s name or at least the name of your brand – people are more likely to open an email if they recognize where it’s come from.
  • Subject line: Make it something people will actually want to open – but don’t use keywords that are likely to send your message to the spam folder, like ‘free’ or ‘offer’.
  • Headline: Tell your audience up front what they can expect to get from your email – people are unlikely to read further if they don’t understand quickly what they have to gain from it. 
  • Content: Offer your customers something they can use and that’s relevant to them. Whether it’s useful information, a money-saving offer or an amusing story, they’ll be more likely to act on your email if you’ve helped them in some way.
  • Call to action: Suggest something that your audience to do. Whether it’s to visit your site, enter a competition or pick up the phone, you’ll get better results if you ask. 
Where this will work well-