Saturday, 20 October 2012

What is Affiliate Marketing? How can we earn Money?

It is a type of Performance based Marketing of one/more of the Affiliate ( Marketing executive) at their own Effort/Cost for a Merchant/Corporate/E-commerce Associate/Seller. The Affiliate will be either paid a commission or have a share on the product value.

The industry has four core Players:  
  1. The Merchant also known as Seller/ECA/Brand/Retailer 
  2. The Network which contains offers for the affiliate to choose from  like all soft tools-advertisement banners, HTML links, Advertisement tips, Internet lessons..etc & and also takes care of the Commission payment modes through Paypal, Direct debit card, Cheques..etc
  3. The publisher -also known as The Affiliate who promote the sale/service,
  4. The customer who really buy something
The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include Search Engine Optimization (SEO), paid Search engine marketing (PPC - Pay Per Click), E-mail marketing, and in some sense Display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Common Confusion
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales

How can we Earn?
There is no limit for earning in Affiliate Marketing. While thousands are failing as affiliate, only Gogetters succeeds as it is a slow and steady type of earning and the earning will slowly grow with respect to the reach of the advertisements to the customers and reaches pocket full/surplus income after some years. 
There are plenty of examples in a Brand called Strong Future International like ebay, flipcart, Amazon where they promote their business through Affiliate Marketing. Reasonable income of 500$ on 12 months and 2500 to 3000$ on 3 years are available.
Earning through affiliate marketing also depends on soft skills of the person, the focus of the affiliate towards learning & acquiring knowledge on advertising techniques, patience & consistency towards the target and the soft tools provided by the Brand/Merchant/Seller/E-commerce Associate.